Member Pathways
Pathways help to keep your members engaged by sending them personalised messages at pre-set intervals. You predefine the intervals and the content, and then the system will automatically send the mails whenever a new member signs-up.
These mails are a great way to stay in touch with your members and increase retention - you might choose to mail them a few days after joining to see how they're settling in, then again after a week or two to promote your classes or a 'bring a friend' day etc. Likewise, for members on a six-month package, you might choose to send them a renewal reminder or a membership offer after five months etc.
Unlike Mass Emails (which are sent as a one-off mail to existing members only), Pathway emails define a series of messages that get sent to all new members who join your club. So in essence, Mass Emails are mainly a marketing tool, whereas Pathway emails are a way of making new members feel more valued and engaged.
The pathways summary screen shows a list of the pathway emails you have already defined. You can clearly see the delay that is defined before each one gets sent, the subject line and the status - the green dot indicates that the mail is active, and will be sent as per your preferences, and a yellow/amber dot indicates that the mail is inactive or disabled. You can click this status disc at any time to toggle between the two.
From this screen you can also choose to edit an existing pathway mail, or delete it entirely, using the drop-down menu on the cog icon. And of course, you can define a new pathway using the Add Pathway function below:
Add Pathway
From the Member Pathways screen, click on Add Pathway to be taken to the email creation/editing screen. Here you can define the delay before the mail is sent (after someone joins), in addition to thesubject and content. You'll see that all the usual tools are available for text alignment and styling, but note that if you want to include images they must be hosted online by one of the popular image hosting sites such as Flickr etc. (most of which are free).
If you are unsure how to do this, contact us and we'll be happy to help, but avoid using images and stick to plain text for now - your gym's logo and a footer are automatically added to the mail, so click the Preview button to get a feel for how it will look.
Note
Note that if you leave the Goal type drop-down alone, your email will be sent to any new members without restriction. However, if you choose any of the specific goal types (you can choose several at once), your mail will only be sent to new joiners who have defined a goal that matches one of the goal types you chose. Likewise with the package option, so be aware that you will need to define separate emails if you want to message members with different goal or package permutations.